Meant to inspire and create a luxurious experience, the new Houston showroom takes guests on a curated journey into the world of Gaggenau. The showroom, designed to feel like an art gallery, fuses Houston’s vibrant art scene, architecture and desert landscape presenting stunning kitchen vignettes and highlighting appliances within a warm, earthy architectural shell.
Guests are drawn in and transported through history, learning the brand story and becoming exposed to Gaggenau as a lifestyle. Skilled artisans are showcased for their outstanding dedication to excellence in their respective crafts and acknowledged as partners whom Gaggenau proudly includes alongside its appliances.
Artisans featured in the new showroom include Elías Lopez Montero, a bold and inspiring innovator who is transforming the potential and reputation of wines from La Mancha, Spain as winemaker at Bodegas Verum. Their philosophy is to find what is best within their region historically and restore that by making it part of their process such as returning to indigenous grape varieties and incorporating the use of 100-year-old clay pots to age the wine.
Also included is Spanish ceramic studio Apparatu, started by Xavier Mañosa and his family, and known for their love of irregular shapes and textures. Their studio is a creative hub where the traditional art of pottery meets modern technology and materials. The studio combines an unusual approach and obsession with every detail to craft unique pieces for the home and kitchen.
Signature wood elements – responsibly sourced from the Black Forest by German timber experts Schotten & Hansen – provide a contemporary look representing the brand’s origins and are featured at the beginning of The Gaggenau Difference area which is highlighted by sounds and smells of the Black Forest including a short film and core elements — an anvil giving a nod to the original blacksmiths and a wall display featuring iron ore, blue cobalt and rough silicum stones. Innovative lighting throughout by German-based Occhio GmbH compliments the desert-inspired architecture including solid natural stone counters, textured plaster and beautiful warm, rough-cut wood as well a ceiling element reminiscent of a barn roof.
The main showroom kitchen, inspired by the plains and hills of Texas, includes a large dining table which is a central gathering point for upcoming events and culinary demonstrations. A prominent feature is a Vario 400 series cooktop with gas, two induction modules, multiple downdrafts and a Teppan Yaki spanning over two EB 333 ovens. A smaller kitchen offers a contrasting minimalist design with black elements influenced by burnt wood and the bold, hard nature of the desert.
“Respected By” images by Parallelozero
