Privacy Policy (USA)

Last Updated: November 27, 2024

1. General
BSH Home Appliances Corporation and its affiliates (“BSH,” “we,” “us”) thank you for visiting our websites and showing interest in our company and our products. This Privacy Policy applies to www.thermador.com/us/, www.gaggenau.com/us/, and www.homeconnect.com/us/, as well as other consumer touchpoints such as visits to our BSH Experience & Design Center showrooms in-person or virtually. Not all features described in this Privacy Policy are applicable to all BSH websites.

2. Protection of Personal Data / Protection of Privacy
Protecting the security and privacy of Personal Data about you is important to us. Therefore, we conduct our business in compliance with applicable laws regarding protection of personal data and privacy. This Privacy Policy describes our practices regarding information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual (“Personal Data”).

California residents who apply to BSH job positions via our website will be presented with a CPRA Privacy Policy specific to job applicants through our online job portal.

3. Categories of Personal Data BSH May Collect
• Identifiers such as name, postal address, phone number, email address, and other similar identifiers.
• Commercial information such as payment information, purchase history for products purchased from BSH, and service visit technician history.
• Internet or similar network activity.
• Product reviews and product questions and answers (Q&As) on our websites.
• Geolocation data.

4. Categories of Sources from which Personal Data is Collected

a. Directly from You

When you contact us, submit orders for products or BSH service technician visits, submit product registrations, submit online user account registration (other than for Home Connect), register for newsletters or other marketing communications, participate in sweepstakes, contests, or surveys, visit our showrooms, submit for rebate programs, request product brochures, participate in a pre-purchase package offerings (e.g., our kitchen planning tool), provide product reviews and product questions and answers (Q&As) on our websites, or apply for job opportunities with us, we collect one or more categories of Personal Data about you.

b. Indirectly from You and from Third-Party Sources
Software on our websites collects Internet or electronic network activity information that may, alone or in combination with other information, constitute Personal Data.

i. Cookies, Analytics, Marketing and Tracking

a. Analytics
Analytics refers to the process of collecting, processing, and analyzing data to gain insights and make decisions. For us, it's like examining patterns and trends to better understand how you use our products and services. This insight allows us to make our products and services more user-friendly. It also enables us to identify areas for improvement and innovation in our products and services. Our websites integrate with analytics platforms (e.g., Adobe Analytics). These platforms provide JavaScript code that is added to the website. This code interacts with cookies or similar technologies to collect data when users interact with our website. As users navigate the website, the analytics code collects data from the cookies/pixels. This data we collect includes information on page views, clicks, time spent on pages, and other relevant metrics.

Analytics platforms aggregate the collected data, providing us with insights into user behavior and website performance. This aggregated data is used for understanding audience demographics, popular content, and areas that may need improvement.

b. Marketing and Tracking (including Re-Marketing)
We may collect and use your personal data to send you marketing communications, including product updates, promotional offers, and newsletters. We also carry out digital marketing activities including retargeting. Retargeting, also known as remarketing, means showing targeting ads to users who have previously interacted with our website or digital content but did not complete a desired action, such as making a purchase.

When a user visits our website and takes specific actions (e.g., views a product, adds an item to the cart), a tracking pixel or cookie is placed on their device. This allows us to show targeted ads to these users as they browse other websites or social media platforms, encouraging them to return to our website.

Additional information on third-party service providers, including information about the specific usage and provider-specific data protection aspects, is provided in below.

c. Cookies and Similar Technologies
When you visit our website, we use cookies, or a so-called pixel-code/web beacon and similar technologies, that allow us to interact with your browsing device as follows:

• Cookies are small text files that are stored in a special memory area of your browser which enable us to identify you when you revisit our website.
• Web beacons are tiny graphic files that contain a unique identifier that allows us to recognize user activity such as how often you have visited our website.
• We may use direct server-side solutions and similar technologies to measure the usage of our websites as well as the reach of our advertisements.
• Cookies and similar technology may be used for a variety of reasons such as making the website work or show you personalized content and advertisements.
• We may use both session and persistent cookies unless you delete them. Session cookies are stored only temporarily during a browsing session and are deleted from your device when the browser is closed. Persistent cookies are saved on your device for a fixed period of time and are not deleted when the browser is closed. Persistent cookies allow us to recognize your device for more than one browsing session.

We use the following types of cookies on our websites:

• Functional Cookies and Technologies (which are necessary to make the website available, secure, and work properly)
• Analytics Cookies/Similar Technologies
• Marketing Cookies/Similar Technologies
• Third Party Cookies/Similar Technologies

When you first visit our websites, you are presented with a cookie banner that gives you the option to consent to all cookies by clicking an “Accept All” button or customize your cookie preferences by clicking “Customize Cookies.”

Your cookie setting selections only apply to the specific browser and device you were using at the time you made the cookie setting selection for each specific website. If you access our websites from other browsers or devices, you will need to make the cookie setting selections on each browser and device for each specific website.

For more information on specific cookies and similar technology we use on a specific website, please see the cookie banner/notice. Functional Cookies will be used by us even you decline other types of cookies, as these are necessary for the use of the websites. All other Cookies, as well as similar technologies, will only be used if you accept the relevant category of cookie within the cookie banner/notice. You can modify your choice at any time.

Marketing cookies are used to identify your preferences across different websites to permit us, our advertising partners, and third parties to deliver ads more tailored to you and your interests. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website to identify your interests and this information is shared with other organizations such as advertisers and third parties to deliver relevant ads on other websites.

We may use Marketing cookies to run and improve our digital marketing campaigns on our websites and third parties’ websites, as well as to track the conversation rate of a particular digital marketing campaign. Our websites may utilize marketing cookies, such as pixels from providers such as Google and Facebook (also known as Meta) to run and improve our digital marketing campaigns and third parties’ digital marketing campaigns and track the conversation rate of such digital marketing campaigns.

With respect to these Marketing cookies, you can exercise your California “Do Not Sell or Share My Personal Information” opt-out right by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner. Other U.S. states grant residents the right to opt-out of targeted advertising, and you can exercise your right to opt-out of targeted advertising by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for information on how to opt-out.

d. Profiling (Based on Permission)
Profiling involves the automated processing of your Personal Data to analyze and predict your characteristics, preferences, behavior, or interests.

We offer you the option to enable profiling, which allows us to personalize your experience and provide you with tailored content. By enabling profiling, we can better understand your needs and deliver a more customized experience to enhance your experience on our website. This includes personalizing recommendations, delivering targeted advertisements, and improving our services based on your preferences.

To create your profile, we may collect and analyze various types of data, such as your browsing history, search queries, location information, and demographic details.

Our profiling activities are based on your consent, which you can freely give or withdraw at any time. You have the right to control your data and profiling preferences. You can choose to enable or disable profiling through your account settings or privacy preferences. Additionally, you can exercise your data protection rights, which are described in Section 12 and Section 13 below.

We may share your data with trusted third parties for profiling purposes. We only do so with your consent or when necessary to provide our services. We ensure that appropriate safeguards are in place to protect your data when shared with these parties. Additional information on third-party service providers, including information about the specific usage and provider-specific data protection aspects, is provided below.

e. Cookie Handling, Tools, and Their Providers
Once you have chosen which cookies you accept/decline, you can always revisit the privacy settings by clicking on “Cookie Settings” in the bottom banner of our website. You also can delete the cookies set manually via the respective setting in your browser.

You can find a list of the marketing and analytics tools we use below, including the tool name and type of data processing conducted by each respective tool or provider.

ii. Third Party Providers and Services We Use

a. Google
Google is providing several services which are used or can be used via our websites. These services are provided via several brands or tools, which we describe in more detail below. In general, these services are provided by Google LLC (formerly Google Inc.), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

You can find general information on how personal data is processed when Google tools are used at the following link: https://policies.google.com/privacy.

Opt-out: To prevent the collection of usage data, Google offers a plugin for various Internet browsers: http://www.google.com/settings/ads/plugin.

To disable only interest-based ads, you can block the use of third party cookies or cookies from the "www.googleadservices.com" domain or disable interest-based ads using this link: https://support.google.com/ads/answer/2662922?hl=en-GB.

We use Google tools and services in the following specific way:

• YouTube for the presentation of videos on our websites. If you access a page of our website, the embedded YouTube player will establish a connection to YouTube so that the video or audio file can be transmitted and played. In the process, Personal Data may be transmitted to YouTube. We are not responsible for the processing of Personal Data by YouTube.

Information concerning the extent and purpose of the collected Personal Data, processing and utilization of Personal Data, your rights, and your data protection options vis-à-vis YouTube can be found in the privacy policy of YouTube.

• YouTube as social media provider, where we present videos on different YouTube Channels. Please see the privacy information above when using such channels.

• Google Fonts for the uniform display of fonts. When you access a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly. For this purpose, the browser you are using connects to the servers of Google. This informs Google that our website was accessed via your IP address. Your computer will use a standard font if your browser does not support web fonts.

• Google reCAPTCHA: To protect your website interactions, such as logins or registrations, and perform risk assessments on website users, we use Google reCAPTCHA. These assessments use cookies and collect personal information. Google may only set cookies and use personal information with users' prior consent, which can be given via the cookie banner/notice.

In certain cases, we use the reCAPTCHA service to ensure appropriate data security for the use of contact forms. This enables us to differentiate between inputs made by a natural person and those made fraudulently by machine or automated processing. The service includes the sending your IP address and, if necessary, other data required by Google for the reCAPTCHA service to Google.

• Google Maps as service for location and mapping services. We use Google Maps to enable the location feature on our “Find your dealer” webpage to locate your nearest dealer. To enable this location feature, you must opt-in by clicking “Allow” when prompted on our “Find your dealer” webpage. Alternatively, you can locate your nearest dealer on our “Find your dealer” webpage by manually entering your address.

Another feature available to you as a user of our websites is a map showing BSH locations worldwide. We use Google Maps to display this map. For the use of the functions of Google Maps it is necessary to store your IP address.

• Google GA4 Technology is used by us (only if you gave your cookie consent), to implement server-side tracking, a similar technology to cookies. In using that tool, we do not send usage data or similar data to Google but use the tool to send information on website use to our servers. This data is processed by us and does not allow any individual identification of you, your device, or where you use the website/service from.

• Google Tag Manager (GTM) is a tool we use that enables us to manage and deploy marketing tags on websites without code modification. Tags include analytics and tracking codes, providing insights into website performance and user behaviour. While GTM itself doesn't set cookies, tags deployed through it may use cookies for tracking.

• Google Ads & Remarketing

We use online marketing tools from Google. The cookies used in this service generally lose their validity after 30 days and are not intended to identify you personally. Google merely provides us with statistical evaluations. Google processes your information in accordance with Google's data usage policy.

Opt-out: To permanently prevent the collection of usage data, Google offers a plugin for various Internet browsers: http://www.google.com/settings/ads/plugin.

To disable interest-based ads, you can block the use of third party cookies or cookies from the "www.googleadservices.com" domain or disable interest-based ads using this link: https://adssettings.google.com/authenticated?hl=en_GB.

Interest ads can also be deactivated via the link http://www.aboutads.info/choices if the provider has joined the self-regulatory campaign "About Ads".

• Google Ad Manager: We use the online marketing tool Google Ad Manager (formerly DoubleClick). Usage data will be deleted after 540 days from the time of collection. For more information, visit https://support.google.com/admanager/answer/6022000?hl=en.

b. Medallia
Medallia Experience Orchestration is an online (re-)marketing platform provided by Medallia, Inc., 6220 Stoneridge Mall Rd, Floor 2, Pleasanton, CA 9458, USA.

We use this service to understand how visitors interact with our product registration websites (such as registerthermador.com) and on our appliance package websites (such as one-two-free.com). We use this service for our website as a marketing tool to display personalized information to you on our websites, through email campaigns, and on websites of other providers about our products that may have interested you while using our website. Medallia provides us with statistical analysis for this purpose in an anonymized, aggregated manner. This service also provides us with cross-device and cross-context usage profiles (data) to help us learn more about our website users. We do not use this data to identify you personally.

Medallia processes this data on our behalf within the framework of a data protection agreement in which we have agreed that our customers' data may only be processed on our instructions, may not be passed on to third parties and must be sufficiently technically protected. Additional information on Medallia and its data handling can be found with the following link: https://www.medallia.com/privacy-policy/.

c. Adobe
Adobe is providing several services which are used or can be used via our websites. These services are provided by Adobe Systems Software Ireland Ltd., 4-6 Riverwalk, Citywest Business Park, Dublin 24, Ireland ("Adobe”). You can find additional information about how Adobe Analytics cookies work and the opt-out option via the following link: http://www.adobe.com/privacy/opt-out.html.

We use the following services:

• for web analytics we use Adobe Audience Manager and Adobe Tracking as part of the Adobe Marketing Cloud. Information relating to your use of our website is transferred to Adobe servers, analysed, and returned to us solely as cumulative data. This data allows us to identify trends in how the website is used generally. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected.

• for marketing and market research and to tailor our websites and newsletters, we use Adobe Analytics cookies and/or JavaScript to collect and process usage data relating to your visit to our websites and your use of links in the newsletter. Your usage data is collected, and a usage profile is generated using a cookie ID. The Adobe Experience Platform Launch cookie is needed to launch the Adobe Analytics cookie on our websites. Without the Adobe Experience Platform Launch cookie, it is not technically feasible to launch the Adobe Analytics cookie. We use Adobe Analytics to collect usage data and generate usage profiles. The information relating to your use of our websites is transferred to Adobe servers, analyzed, and solely returned to us as aggregated data. This data enables us to identify trends in how the websites are used. We do not combine the resultant usage profiles with your name or any other Personal Data. You can find additional information about how Adobe Analytics cookies work and the opt-out option via the following link: http://www.adobe.com/privacy/opt-out.html.

• for A/B testing we use Adobe Test & Target, which works on the basis of A/B tests. This means that the person using our website is shown a different version of the website from the original (e.g., with altered design and content). Comparing both versions provides us with information about which version of our website users prefer. When Adobe Test & Target is used, the only information relating to you that is processed cannot be used to identify you. IP anonymisation is also activated, meaning that your IP address is shortened before Adobe Test & Target carries out any further processing. We do not conflate the usage profiles resulting from this with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is stored by the service used for a maximum duration of 37 months from the date on which it was collected. You can also use the following link to prevent your usage data being collected: http://bsh.tt.omtrdc.net/optout.

d. Adjust
Our websites and Home Connect app use the tracking technology “Adjust” provided by Adjust GmbH, Saarbrücker Str. 37A, 10405 Berlin, Germany ("Adjust"). You can find information about Adjust and its privacy policy at https://www.adjust.com/privacy-policy/.

When you follow links on our websites and then launch the Home Connect app after downloading it from an app-store, Adjust processes install event data (such as the website you started the download from). This helps us understand how our users are interacting with links to optimize and analyze our app attribution model. For that analysis, Adjust uses your mobile identifier (e.g., IDFA or Google Play Services ID), and your pseudonymized (hashed) IP- and possibly MAC address. Adjust also tracks your usage frequency of the Home Connect app. You can choose at the start of the Home Connect app whether you allow tracking by Adjust or not. If you choose not to be tracked, even if you use a link on our websites, you will not be tracked.

e. Mouseflow
We use Mouseflow to improve our website and the services it offers. Mouseflow is provided by Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. On our websites we record the mouse movements and clicks of randomly selected users, whereby your IP address is anonymized. We do not conflate the resultant usage profiles with your name or any other details that could disclose your identity, such as your e-mail address. The usage data is deleted three months after the date on which it is collected.

Opt-out: Please use Mouseflow's opt-out website via the following link if you wish to prevent this usage data being collected: https://mouseflow.com/opt-out/.

f. Optimizely
To optimize user experience, A/B and multivariate tests are conducted on this website, meaning a website user is presented with a different version of the website from the original (e.g., changed design and content). Comparing the test versions lets us know which version of our website users prefer. The only information relating to you that is processed for this purpose are browser details that do not identify you. We do not combine the usage profiles resulting from this with your name or any other details that could disclose your identity, such as your e-mail address.

We use a service provided by Optimizely Inc., 631 Howard Street, Suite 100, San Francisco, CA 94105, USA (“Optimizely”) for this purpose. When Optimizely is used, Cookies are sent and stored on an Optimizely server.

Opt-out: To deactivate Optimizely, visit https://www.optimizely.com/legal/opt-out/.

g. Kore AI Chat Feature
While you are visiting our websites, you may learn more about our products and services via a Kore AI chat with one of our BSH customer service representatives and/or via automated means using Kore AI’s artificial intelligence platform. Your interaction with us via the Kore AI chat feature may be collected, recorded, and stored for customer service and quality control purposes. Prior to using the Kore AI chat feature, we will ask for and obtain your consent.

h. X Corp
X Corp, formerly Twitter, as social media provider is provided by 1355 Market St, Suite 900, San Francisco, California 94103, USA; https://twitter.com/privacy.

i. Pinterest
Pinterest is a social network to visually share, and discover new interests, provided by Pinterest Inc, 651 Brannan Street, San Francisco, CA 94107, USA (“Pinterest”). These cookies allow users to share pictures via Pinterest / the "Pin It" button, and Pinterest can collect statistical information about usage of their service. You will find information on data protection at Pinterest here: https://policy.pinterest.com/en/privacy-policy.

j. LinkedIn
LinkedIn is provided by LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. You will find an overview of the plugins from LinkedIn and their appearance here: https://developer.linkedin.com/plugins; you will find information on data protection at LinkedIn here: https://www.linkedin.com/legal/privacy-policy.

k. Meta
Facebook and Instagram including WhatsApp and Facebook messenger are provided by Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA; http://www.facebook.com/policy.php; https://help.instagram.com/519522125107875.

Meta is providing the following services:

• social media provider
• chat functionality via WhatsApp and Facebook Messenger
• Facebook Pixels and Custom Audiences, where for Facebook Pixels and Custom Audiences, Facebook processes your data in joint responsibility with us. We do not have access to your individual tracking data processed by Facebook as Facebook provides us with aggregated data only. We may share this aggregated data with third parties for marketing purposes. The essence of this contract is available here: https://www.facebook.com/legal/controller_addendum.
• You can find information about Facebook ads and Facebook pixels with the following links: https://www.facebook.com/policy and https://www.facebook.com/business/help/651294705016616.
• To prevent the collection of usage data, use the following link: https://www.facebook.com/policies/cookies/.
• As a registered Facebook user, you can set what types of ads are displayed to you within Facebook using this link: https://www.facebook.com/settings/?tab=ads

iii. Social Media Plugins
Our websites use social media plugins (“Plugins”) from social networks like Facebook (also known as Meta), X Corp. (formerly Twitter), LinkedIn, YouTube, Instagram, and Google+. The Plugins are identified by the respective social media logo or respective suffix (the “Button”).

If you visit a page on the website that contains Plugins, they are disabled initially. The Plugins are not enabled until you click the Button. When you enable Plugins, your browser will establish a connection to the social network server. If you are logged into the social network, it can associate your visit to our website with your social network account. By clicking on a Button, you accept and consent to the transmission of your data to the social network.

If you do not want a social network to collect data about you via our website, log out of the social network before visiting our site and do not click on Plugins while on our site.

To receive information about what Personal Data is collected by a social media network, how the Personal Data is processed and which data protection rights you have vis-à-vis the respective social media network, refer to the data privacy policy and/or data protection notice of the respective social media provider.

iv. Social Media Platforms
Through the social media account provided to us via a social media platform, the social media platform grants BSH the ability to generate statistical analyses that provide information about the use of our social media account, such as how many times our social media account was viewed or how many comments were posted in response to our postings on our social media account. BSH is not able to view the usage behavior of specific individuals. We can only view aggregated data (e.g., number of likes or followers) about our audience and the use of our social media account. The data of the respective user on which the analyses are based are not transmitted to us.

BSH can also set a target audience to be reached for posts we make on our social media account. The setting is based on general parameters set by the social media platform (e.g., interests) that can be used to align our content with a specific audience. This target audience function does not allow us to address or identify individual users. We use this exclusively to make content on our social media account known to a target audience and to better understand and optimize the use of our social media account.

If you contact us directly via a social media platform or interact with us in any other way and consciously transmit Personal Data to us, we store and process this Personal Data for the purposes for which you transmitted it to us (e.g., requests for assistance).

Note that BSH cannot influence the data processing (for the provision of this data upstream) by the social media provider. Each social media platform operates according to its own terms of use and privacy policy.

5. Why We Collect Personal Data and How It Is Used
Personal Data provide to BSH is used for the following purposes:

• Fulfilling or meeting the reason you provided the information, such as fulfilling orders, scheduling repair service visits, confirming product registrations, and responding to your inquiries.
• Marketing, analytical, and product development purposes, including distributing marketing materials and communications, promotions, newsletters, and information about special offers.
• Administering, maintaining, personalizing, and improving our websites, mobile applications, and/or services, including to authenticate users, process payments, provide requested services, provide optional additional services, to improve users’ experiences, and to develop new features, products, and/or services.
• Evaluating customer satisfaction and presenting your product-related reviews, questions & answers (Q&As), and other product-related information on our sites.
• Responding to your interest in our products or where to purchase our products, including contacting you and/or retail dealers regarding your interest in and purchase of our products.
• Locating the dealer nearest to you (if you opt-in and enable the location feature on our “Find your dealer” webpage to find the dealer nearest to you).
• Evaluating your candidacy for the Thermador Design Counsel and the Thermador-IDS Diversity in Design Pipeline scholarship program.
• Maintaining the safety, security, and integrity of our websites, including eliminating disruptions, managing security incidents, and protecting against, identifying, and preventing fraud and other unlawful activity, claims, and liabilities.
• Complying with legal requirements, industry standards, and our own policies.

6. How We Disclose Personal Data

a. Information Disclosed To Our Service Providers
We work with service providers to create and run our websites and provide services. To the extent that we have contracted with these service providers to process data in line with strict instructions in their capacity as data processors on our behalf, any data processing activities undertaken by such providers shall not require your consent.

The service providers we have commissioned to create and run our websites include service providers for hosting services, service providers for programming services, and service providers for responding to customer inquiries, such as a chat function.

We transmit your data to service providers whose offers and services (third-party services) can be used in connection with the websites or where the websites enables access to such services. We also transmit your data to other recipients where necessary to fulfil a contract with you or between you and the third party, where we have or the recipient has a legitimate interest in the disclosure of your data, or where you have given your consent to that transmission. These recipients include service providers and affiliate companies within our corporate group.

b. Information Disclosed in Connection with Business Transactions
We may disclose your Personal Data to a third party in the event of reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any of our business, assets, or stock, including in bankruptcy or a similar proceeding.

c. Information Disclosed for Our Protection and the Protection of Others
We may disclose your Personal Data if we are obligated to do so due to legal provisions, enforceable administrative or court orders, or pursuant to a request from a governmental entity, or if we believe in good faith—after considering your privacy interests and other factors—that such action is necessary to:

• Meet legal requirements or comply with legal processes (e.g., subpoenas)
• Enforce our terms of use and contracts, including for billing and collections
• Protect our rights and safety (including property rights) or the rights and safety of a third party, our affiliated companies, or the public
• Stop activity that we consider illegal, unethical, or legally actionable

d. Information Disclosed to Others in Accordance with Your Preferences
We may disclose Personal Data to third parties if you consent to such disclosure. When configuring your profile, you may indicate that you would like to receive information about opportunities, products, or services of third parties.

Also, if you visit a BSH Experience and Design Center showrooms in-person or virtually, and you are interested in purchasing or learning more about our products from our retail dealers, we may share your contact information with retail dealers who may contact you on such product interests. In connection with your visit to a BSH Experience and Design Center showroom, we may contact you and/or the retail dealers regarding your interest in our products and whether you purchased our products.

e. Personal Data We Disclose to Third Parties
In the past 12 months, we have disclosed the following categories of Personal Data with third parties for the purposes described in this Section 6:

Personal Information is any identified or identifiable information that could be reasonably linked to an individual consumer or household. Some categories of Personal Information described in this section may qualify as Sensitive Personal Information under California law. We do not use such data for purposes other than those set forth in Cal. Code. Regs. tit. 11 §7027(m).

7. Duration of storage of your Personal Information
Your Personal Information will initially remain stored by BSH for as long as is necessary for the respective purpose of processing. If the purpose for processing is achieved or no longer applicable, BSH will continue to store your Personal Information to the extent that BSH is legally obligated to or entitled to store this data.

8. Security Measures
We take reasonable and appropriate technical and organizational measures to protect Personal Data from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into account the risks involved in the processing and the nature of the Personal Data. No method of transmitting Personal Data over the internet is completely secure and we therefore cannot guarantee the security of Personal Data during its transmission or its storage on our systems. While we attempt to ensure the integrity and security of Personal Data, we cannot guarantee that our security measures will prevent third parties (such as so-called hackers) from illegally obtaining access to Personal Data. We do not warrant or represent that Personal Information about you will be protected against, loss, misuse, or alteration by third parties.

9. Links to External Websites
Our websites may contain links to third-party websites and incorporate content and services from other providers (e.g., YouTube, Meta, Google) that are not associated with BSH. These third parties may use cookies. After you click the link, we no longer have any influence over the collection, storage, use, processing, or protection of any personal information transmitted by clicking the link (such as IP address or URL of the page that contains the link). We are not responsible for the collection, storage, use, processing, protection, or disclosure of personal information by such third parties. This Privacy Policy does not apply to such third parties. Please familiarize yourself with the privacy notices they provide.

10. Children’s Privacy
We do not knowingly collect or use any Personal Data from online visitors under the age of sixteen. We do not knowingly allow visitors under the age of sixteen to participate in any promotions or contests made available on our websites. If we discover or are notified that we have collected Personal Data from a person under sixteen, we will delete that information from our systems.

11. International Transfers of Personal Data
BSH may transfer your Personal Data to its parent company in Germany and to any worldwide affiliates of BSH. We may also transfer Personal Data to third parties outside your country of origin.

12. Notice to California Residents
The California Consumer Privacy Act and California Privacy Rights Act (collectively “CPRA”) provides residents certain rights regarding the Personal Information that businesses collect and how the collected personal information is used.

a. Your CPRA Rights

i. Right to know or confirm what Personal Information is collected
You may request that we disclose to you the following information:

a. categories of Personal Information BSH has collected about you
b. categories of sources from which Personal Information was collected
c. purpose for which your Personal Information was collected
d. categories of third parties to whom BSH discloses Personal Information
e. specific pieces of Personal Information BSH has collected about you

ii. Right to request deletion of your Personal Information
You may request that we delete any Personal Information that we have collected from you, provided that we may retain Personal Information as authorized under CPRA, including, but not limited to, retaining Personal Information necessary to provide our services, detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, debug to identify and repair errors on our websites, enable solely internal uses that are reasonably aligned with your expectations based on the your relationship with us, comply with a legal obligation or otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided it.

iii. Right to correct inaccurate Personal Information
You may request that we correct inaccuracies in your Personal Information. When you submit a request to correct inaccurate Personal Information, you will need to specifically identify the information that is incorrect and provide the correct information.

iv. Right to opt-out of the sale or sharing of your Personal Information
The activation of certain marketing cookies associated with our websites may constitute a “sale” of your personal information under California law. As set forth in the Cookies section above, when you first visit our website, you must affirmatively opt-in to these marketing cookies for them to be activated. These marketing cookies could constitute a “sharing” (as defined under the California Privacy Rights Act) of Personal Information for purposes of retargeted advertising.

You can exercise your California “Do Not Sell or Share My Personal Information” opt-out right by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for information on how to opt-out. This opt-out selection will only apply to the browser and device you were using at the time you made the selection for each specific website. If you access our websites from other browsers or devices, you will need to opt-out on each browser and device for each specific website.

v. Right of no retaliation following exercise of CPRA rights
We will not discriminate against you if you exercise one or more of your CPRA rights.

b. Exercising your CPRA rights
If you are a California resident who has provided Personal Information to BSH or who reasonably believes that BSH collected or stores your Personal Information, you may exercise your rights under the CPRA by one of the following methods:

• submitting a request online at https://datarequest.bsh-group.us/en/form?c=us
• emailing a request to bsh-us-dataprotection@bshg.com
• calling our toll-free number (855) 769-1755

If you email or call, please include your name, address, and phone number or email in all communications and state clearly the nature of your request.

To process your request to know, delete, or correct your Personal Information, we will need to verify your identity using commercially reasonable means. If you have a password-protected account with us, we may verify your identity through our existing authentication practices for your account. If you do not have an account with us, we may request from you two or more data points of personal information to verify your identity to the extent legally permitted.

We cannot respond to your request or provide you with personal information if we cannot verify your identity and authority to make a request. If you are a member of a household making a request, you represent that you have the right to request information relating to the household. We may also individually verify all members of the household before responding to a request.

c. Authorized Agent
As a California resident, you have the right to designate an agent to exercise these rights on your behalf. When you submit a request through an authorized agent, we may require that you (i) provide us a copy of your written permission for the authorized agent to submit the applicable request, and (ii) verify your own identity directly with us.

Please use this form or contact us at bsh-us-dataprotection@bshg.com for more information if you wish to submit a request through an authorized agent.

d. Response Timing and Format
Once you submit a verified request, we will send you a receipt acknowledging your request within 10 days. If you do not receive a receipt within 10 days of submitting request, please email bsh-us-dataprotection@bshg.com, as an error receiving your request may have occurred. We endeavor to respond to verified requests within 45 days after receipt. If we require more time, this process may be extended an additional 45 days (90 days total), as permitted under the CPRA. We will inform you of the extension period in writing.

Our response to your request will be sent from bsh-us-dataprotection@bshg.com. Our response, including any Personal Information, may be sent as an encrypted file.

e. California's "Do Not Track" Requirement
Pursuant to California's Online Privacy Protection Act, our websites do not react to "Do Not Track" or "DNT" browser signals. However, we do recognize opt-out preferences where legally required.

13. Special Notice to Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, and Virginia Residents
This section describes the Personal Information we collect or process about Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, and Virginia residents and your rights pursuant to the Colorado Privacy Act, Connecticut Data Privacy Act, Florida Digital Bill of Rights, Montana Consumer Data Privacy Act, Oregon Bill Relating to Protections for the Personal Data of Consumers, Texas Data Privacy and Security Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act.

In the last 12 months, we have not sold Personal Data collected in and through our websites. Likewise, we also do not process Personal Data for advertising purposes. Consequently, we do not have an opt-out functionality on the Site.

a. Your Rights
Under Colorado, Connecticut, Florida, Montana, Oregon, Texas, Utah, and Virginia laws, residents of these states have specific rights regarding their Personal Data. These rights are subject to certain exceptions described below. When required, we will respond to requests within 45 days unless it is reasonably necessary to extend the response time. Subject to certain limitations, you have the following rights:

i. Right of access: You have the right to confirm whether we process your Personal Data and request to access your Personal Data.

ii. Right to Deletion: You have the right to request that we delete the Personal Data we have collected about you.

iii. Right to Data Portability: You have the right to request that we provide you with your Personal Data in a portable format.

iv. Right to Correction: You have the right to correct inaccuracies in your Personal Data.

v. Right to Opt-Out of Targeted Advertising: Marketing cookies may constitute targeted advertising. You can exercise your right to opt-out of targeted advertising by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for more information on how to opt-out. If you access from other browsers or devices, you will also need to make the opt-out on each browser and device for each specific website.

We do not process Personal Information for purposes of selling Personal Information or profiling in furtherance of decisions that produce legally or similarly significant effects concerning a consumer, and therefore, such opt-out rights are not available.

b. Oregon Only
You have the right to request a list of specific third parties, other than natural persons, to which we have disclosed your Personal Data. At our election, we may respond by specifying the third parties to which we have disclosed either your Personal Data or any Personal Data.

c. Florida Only
You have the right to opt out of the collection or processing of “Sensitive Data” as that term is defined in the Florida Digital Bill of Rights and the right to opt out of the collection of Personal Data collected through the operation of a voice recognition or facial recognition feature. Note that we do not collect any Personal Data through the operation of a voice recognition or facial recognition feature.

d. How to Exercise Your Rights
You may exercise your rights to request disclosure or deletion of Personal Data by submitting a verifiable request by one of the following methods:

• submitting a request online at https://datarequest.bsh-group.us/en/form?c=us
• emailing a request to bsh-us-dataprotection@bshg.com
• calling our toll-free number (855) 769-1755

If you email or call, please include your name, address, and phone number or email in all communications and state clearly the nature of your request.

With respect to your right to opt-out of targeted advertising, you can exercise your opt-out right by visiting the “Do Not Sell/Share My Personal Information” link at the bottom of this banner for more information on how to opt-out. If you access from other browsers or devices, you will also need to make the opt-out on each browser and device for each specific website.

We will respond to verifiable requests free of charge. If you are unhappy with the outcome of your request to exercise one of your rights, you may appeal our decision by emailing us at bsh-us-dataprotection@bshg.com. We may request you provide additional information if needed for your appeal.

e. Authorized Agent
Depending on your state of residence, you may have the right to designate an agent to exercise these rights on your behalf. We may require proof that you have designated the authorized agent to act on your behalf and to verify your identity directly with us. Please use this form or contact us at bsh-us-dataprotection@bshg.com for more information if you wish to submit a request through an authorized agent.

14. Changes to This Privacy Policy
This Privacy Policy may change from time to time, effective as of the “Last Updated” date in the legend at the top of this page. Please check the websites periodically to review changes in the Privacy Policy.

15. Contact Us about This Privacy Policy
Communications about this Privacy Policy, as well complaints concerning compliance with this Privacy Policy, may be directed to bsh-us-dataprotection@bshg.com. Complaints must be made in writing.

Within a reasonable time of receipt of your complaint, our Privacy Officer will investigate the complaint. The format of the investigation will vary depending on the circumstances. After the investigation, we may take measures to rectify the source of the complaint if required. Within a reasonable time of conclusion of the investigation, the Privacy Officer will inform you verbally or in writing of the result of the investigation into your complaint and any measures we will take to rectify the source of the complaint if required.

16. Trademark Rights
Unless otherwise specified, all trademarks on our websites—including, but not limited to, Bosch, Home Connect brands, nameplates, corporate logos, and emblems—are protected by proprietary rights.

17. Copyright
Text, illustrations, graphics, sound, animations, videos, and their arrangement on BSH websites are subject to copyright and other protective legislation. The contents of these websites may not be copied, distributed, modified, or made available to third parties for commercial purposes. Certain of the illustrations on the website are further subject to third party copyright.

If you believe any aspect of this site infringes your copyright, you may send written notice to BSH's designated copyright agent at the address below. For proper processing by BSH, your notice must provide the following information:

• Description of the copyrighted work that you claim has been infringed
• Location where the material that you claim is infringing appears on this site
• Your name, address, telephone number and email address
• Your statement that you have a good-faith belief that the disputed use is not authorized by the copyright owner, its agent, or the law
• Your statement, made under penalty of perjury, that the information in your notice is accurate and that you are the owner of the copyright at issue or are authorized to act on the copyright owner's behalf
• Signature of the person authorized to act on behalf of the copyright owner

BSH’s designated copyright agent for notice of claims of copyright infringement on this site may be reached at below or by email: copyrights@bshg.com.

IP Department
BSH Home Appliances Corporation
100 Bosch Blvd
New Bern, NC 28562

Because there may be penalties for submitting notices in bad faith and/or which make false claims and/or which do not account for allowable uses of copyrighted material such as fair use, you may wish to consult an attorney before submitting a notice of alleged infringement.

© Copyright 2024, BSH Home Appliances Corporation, Irvine, California, USA. All Rights Reserved.