This year Gaggenau stepped out of the EuroCucina fairgrounds into its own space at Milan’s Design Week. A central, cultural and communal space for Architects and Designers, this was an experience not to be missed.
Throughout Milan’s Design Week we have been exhibiting an intriguing, architectural installation. A Statement of Form showcases Gaggenau’s dedication to craftsmanship, heritage and performance. In the grounds of the stunning Villa Necchi Campiglio in the centre of the city, in the midst of Milan Design Week, this installation fed your imagination and senses.
The experience involved marble aficionados Salvatori, ceramic specialist Kaufmann and 3 Michelin star chef Christian Jürgens. The avant-garde design, use of raw materials and progressive functionality evoked emotional, as well as professional, reactions.
The main installation also hosted important talks from leading industry figures, curated by Dezeen, and available online.
Villa Necchi Campiglio
An oasis within the industrious city, Villa Necchi Campiglio hosted the great and the good of Milanese society in its heyday. An Art Deco showcase completed by acclaimed architect Piero Portaluppi in 1935, the Villa was given additional, ornate, classical internal touches over the years. Left to the Fondo Ambiente Italiano (FAI) by the original owners it is the epitome of avant-garde and traditional, a description it shares with Gaggenau.
